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How Sensio grew from 20M EUR to 41M EUR in less than two years

Sensio, a leading company in welfare technology, aims to transform elderly care with sensor-based solutions. Faced with scattered data and brand consolidation, Sensio pursues operational unity and efficiency. Teaming up with Nettly, they implement a holistic solution focused on HubSpot.

Before working with Nettly

  1. Contact data was dispersed across platforms like Capsule CRM and separate HubSpot portals, making contact management and reporting challening.
  2. The need to consolidate data into a single, centralized HubSpot portal shared among multiple countries and departments across different markets.
  3. Challenges in improving efficiency in lead follow-ups and sales processes while managing marketing across diverse markets.
  4. After a series of acquisition of companies, each brand had distinct visual identities and websites that had to be merged into single website accessible in multiple languages.

Steps we took together

  • Conducted a thorough analysis of Sensio's content and requirements and developed a detailed plan for website structure and content organization.
  • Implemented multilingual features in HubSpot Content Hub to manage content across six languages from one place.
  • Migrated content from existing WordPress websites to HubSpot, optimizing for SEO.
  • Enabled the creation of translated versions of articles as needed without coding.
  • Ensured preservation and correct transfer of over 10,000 companies and contacts.
  • Consolidated data into a single HubSpot CRM portal, including contacts, companies, and deals.
  • Established landing pages, forms, and lists for newsletter subscriptions and webinar registrations across six markets.
  • Integrated with TwentyThree and HubSpot to generate qualified leads for webinars.
  • Provided a common platform for sales departments, enabling easier reporting and data logging.
  • Automatically logged activities like emails and meetings through Office 365 integration.

What they achieved

  • Revenues grew from 20M EUR in 2022 to 41M EUR in 2023
  • Launch of a multilingual website with several hundred pages in less than two months
  • Consolidation of 10000 contacts and 7000 companies into a unified HubSpot portal.
  • Establishment of a unified platform for CRM, website, sales, and marketing operations.

Nettly is highly skilled in utilizing HubSpot and other modern digital tools to create value for marketing and sales departments. They have a good understanding of the available opportunities and the actions that can be taken to achieve the company's goals. They proactively suggest potential improvements but also adapt to your input and thoughts. They are both excellent strategic conversation partners capable of executing practical work when necessary. So far, they have helped us set up a completely new website using HubSpot CMS and implemented HubSpot Marketing and CRM for us.

sjur kvamme

Sjur Kvamme
Head of Marketing | Sensio