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Maritime Technology Growth Program

How we help maritime tech companies add 10M€ in 12 months, driving industry leadership — all without increasing your sales headcount.

Get measurable growth and early traction in as little as 90 days.

10+ years of success helping maritime tech companies achieve results.

We manage the implementation so your team can focus on core tasks.

Many sales teams in maritime tech companies struggle to perform effectively.

They often act more like order takers rather than proactively winning new business or expanding existing relationships.

This is a common challenge faced by technical founders.

They understand the critical importance of sales, marketing, and customer success but are still determining where to begin.

 Despite investing in various marketing strategies, they often need to find these efforts more effective, leading to wasted budgets and resources.

Poor alignment and communication between sales and marketing teams further exacerbate the issues, resulting in few sales opportunities and no sales pipeline.

Additionally, they face the complexities of digital transformation and the use of marketing automation tools like HubSpot.

Many try to fix this by...

  • Implementing diverse marketing strategies without a clear focus.
  • Invest in software tools, just to struggle with insufficient onboarding.
  • Conducting internal workshops and meetings to align departments.
  • Send out a cold email blast to less-than-relevant prospects.
  • Started offering gated content only to generate low-quality leads.
  • Sporadically trying digital marketing without a cohesive strategy behind it.

Most maritime technology companies possess knowledgeable and technical staff, but outdated sales and marketing practices hinder them.

This keeps many maritime technology companies stuck in a cycle:

cycle-transparent-background

 

Imagine a scenario where your sales teams are not just taking orders but are actively winning new business and expanding existing relationships.

Where you have a clear understanding of your ideal customer profile and a well-defined strategy to reach them. 

Your marketing efforts are laser-focused and budget-efficient, driving high-quality leads from digital channels that convert to sales.

Your sales and marketing teams work in perfect alignment, supported by streamlined processes and the effective use of tools like HubSpot.

By addressing these issues and implementing our strategies, you can achieve predictable revenue growth gain greater visibility and credibility in your industry:

  1. Position your business as a valuable asset for a successful exit or investment.
  2. Implement a reliable system for steady customer attraction, reducing sales uncertainty.
  3. Move beyond outdated sales methods, embracing effective digital strategies.
  4. Reduce reliance on distributors, boosting direct sales and profit margins.
  5. Develop clear strategies that drive consistent revenue growth and maximize ROI.
  6. Generate leads that convert into sales, avoiding wasted resources on unqualified prospects.
  7. Streamline processes to enhance productivity and collaboration between sales and marketing.
  8. Master tools like HubSpot to drive efficiency, reducing dependence on external agencies.
  9. Increase visibility and credibility, positioning your company as a maritime tech leader.

Four scaling factors

To add 10 million in revenue involves putting four key scaling factors into place:

scaling-factors

 

With a decade of experience and over 50 HubSpot implementations, we've gained deep insights into scaling maritime technology businesses.

Our collaboration with industry leaders has given us a comprehensive understanding of the unique challenges in this sector.

We've developed a growth strategy tailored to the maritime technology industry.

However, we've noticed many businesses tend to focus on single growth aspects, like paid advertising or outbound sales, which often yields suboptimal results.

Our approach is holistic, addressing every stage of the customer journey. By combining methods to attract, win, and keep customers, we create a robust system that gives you long-term growth.

This comprehensive method combines marketing, targeted outbound efforts, efficient sales processes, and dedicated customer success initiatives.

Our process ensures that your maritime technology business is optimized across all facets of customer acquisition and retention, setting the stage for transformative and sustainable growth in this competitive sector.

1. Customer Insight  

Start by deeply understanding your ideal customer’s needs and buyer’s journey. This foundational knowledge will inform every subsequent step, ensuring your efforts are targeted and effective.

  • Market Segmentation: Analyze and divide your target market for focused and effective strategies.
  • Ideal Customer Profile (ICP): Define your ideal customer and key decision-makers for targeted outreach.
  • Positioning & Value Proposition: Craft a clear, compelling statement that sets you apart from competitors.
  • Buying Process Map: Outline the customer journey to identify key touchpoints and engagement opportunities.
  • Marketing Plan: Develop a strategic plan that aligns with sales goals and targets your audience effectively.

2. Unified CRM

Once you have clear customer insights, centralize this data within a unified CRM system. This ensures that all departments collaborate seamlessly, using a single source of truth to manage and nurture customer relationships.

  • HubSpot Customer Platform: Have the whole company work in the same CRM, migrate data to one place, set up custom pipelines, automations, and integrate your tools, ensuring quick adoption and immediate value. 
  • Sales Email Integration: Integrate HubSpot with Office 365 og G Suite to reduce manual data entry and to make sales more efficient.
  • Custom Sales Quotes: Create custom designed quote templates that can be sent directly from HubSpot and be signed with e-signature so that your sales team can close deals quickly.
  • Advanced Integrations: Seamlessly connect HubSpot with essential tools like Slack, Microsoft Teams, Clay, Apollo or your accounting system.
  • Customer Success: Develop and implement improved onboarding processes for new customers, ensuring a smooth start and faster time-to-value.
  • CRM Customization: Fine-tune your CRM with custom objects and properties to match your specific business processes.
  • Reporting & Dashboards: Design reports and dashboards for real-time insights that can be distributed to stakeholders automatically.
  • Ongoing Data Hygiene: Implement best practices for clean, valuable CRM data to reduce duplication of records.

3. Buyer Enablement

With customer data centralized and accessible, you can now focus on empowering your buyers to find information they need, when they need it. Provide them with personalized, streamlined, and relevant buying experiences that are informed by the insights gathered and managed through your CRM.

  • Strategic Web Design: Design high-converting landing, service, product, and pricing pages that generate leads for sales.
  • Blog Optimization: Manage a blog strategy to improve your search engine rankings, increasing your organic visibility and driving more qualified traffic to your website.
  • Compelling Content Creation: Develop high-quality, industry-specific content that showcases your expertise in the maritime technology sector to attract your target audience.
  • Effective Case Studies: Craft detailed case studies highlighting your successful projects, demonstrating the real-world value of your solutions to potential clients.
  • Marketing Campaign Management: Execute engaging webinars and marketing campaigns, positioning your company as a thought leader and capturing valuable sales opportunities.
  • Comprehensive Knowledge Base: Develop a user-friendly knowledge bases and customer portals to empower customers.
  • Content Localization: Implement a strategy to localize your website content for different markets, expanding your global reach and resonating with diverse audiences.

4. Apprenticeship Program

Finally, invest in an apprenticeship program to sustain and scale these efforts. This will build and strengthen your internal marketing team, ensuring they have the skills and knowledge to not be dependent on external agencies and consultants forever.

  • Custom Training: Provide hands-on training to equip your team with the latest industry skills and tools. Regular workshops and practical sessions ensure that your marketing team is trained adequately to not be dependent on external agencies.
  • Standard Operating Procedures (SOPs): Have clear SOPs to guide your team through key marketing tasks. These step-by-step instructions ensure consistency, efficiency, and the ability to replicate successful strategies.
  • Templates and Frameworks: Have customizable templates for marketing tasks like marketing planning, email campaigns and social media posts to streamline your marketing team’s workflow.
  • Software Walkthroughs with Tango.us: Use Tango.us to create interactive software tutorials, making it easy for your team to master essential tools such as HubSpot. These guides are valuable for onboarding and reinforcing key skills.

 

Our Proven Process

 

Client Success Map-1

Step 1: Unlock Sales Opportunities

We begin by driving sales accountability to uncover hidden sales potential. In this phase, we help you identify the biggest growth opportunities and most profitable market segments.

We create a simple one-page growth strategy to measure sales and revenue, ensuring you can see immediate progress. By the end of this stage, you'll reach our "ROI Zone" and start seeing results.

Step 2: Establish Growth Foundations

Next, we focus on building a turnkey system to win and retain customers. We identify the quickest wins to build your pipeline and turn your website into a lead-generating sales asset.

Additionally, we drive retention with an exceptional customer experience, ensuring that clients provide feedback and allowing you to expand your relationship with them. By the end of this stage, your business will have a solid foundation for sustainable growth.

Step 3: Expand Your Pipeline

In this stage, we expand your marketing channels to attract three times more sales leads. We reliably attract valuable accounts through targeted outbound and inbound campaigns that will shorten sales cycles, improve close rates, and increase margins. By the end of this stage, your sales team will be busy pitching to high-quality prospects, and you'll know which channels provide the best return on investment.

Step 4: Build Profitable Capacity

We then drive profits and reduce overhead by moving your marketing efforts in-house. We help you to build a skilled internal marketing team for sustainable growth and develop internal resources to eliminate dependency on external agencies.

By the end of this stage, your company will have the capacity to manage its marketing efforts efficiently and cost-effectively.

Step 5: Achieve Scalable Sales Growth

Finally, we focus on driving 30%+ year-over-year growth by expanding and optimizing growth channels. We position your company for an exit at a higher valuation, ensuring you’re ready for investors or a successful sale.

By the end of this stage, you will have created a constant flow of conversions, optimized your pricing for maximum profit, and achieved scalable sales growth.

Our structured approach guides your maritime tech company from identifying quick wins to building a comprehensive growth strategy. Our process ensures you achieve immediate results and build a foundation for long-term success and profitability.

PROGRAM OVERVIEW

This is a program where we will transform your client system to acquire and retain customers so you can profitably grow.

We will help you to create a simple, but granular and customized strategic growth plan to reach your growth goals.

CUSTOMIZED 1-1 SUPPORT TO IMPLEMENT THE FOLLOWING:

12-Month Strategic Growth Plan: Navigate your company’s growth journey confidently with our meticulously crafted year-long roadmap, complete with quarterly action plans and support to create team alignment and buy-in.

Unlimited Expert Support: Our experienced consultant offers ongoing guidance, answering questions, resolving issues, and providing tailored insights whenever you need them.

Customized HubSpot Onboarding: Accelerate growth with a HubSpot setup tailored to your  business. We configure the whole platform, from custom pipelines, automate processes, and integrate your tools, ensuring quick adoption and immediate value. 

Sales Pipeline Expansion: Rapidly grow your pipeline using AI and automation. By combining HubSpot and several AI tools, we can quickly identify, engage, and nurture relevant leads, ensuring you have ample qualified prospects to exceed your sales goals early on in our engagement.

Account-Based Marketing We implement a "land and expand" approach, enabling you to establish initial relationships with large customers in your market and systematically grow these accounts over time.

Content Marketing Systems: We implement systems and help you to create compelling blog posts, case studies, and pillar pages that actively drive sales for your business.  This increases the number of qualified inbound conversions through your website, while also focusing on retaining and upselling existing clients.

Streamlined Onboarding Process: We design and implement a smooth customer onboarding process, ensuring a positive start to every client relationship and faster time-to-value.

Customer Satisfaction Measurement: We set up automated CSAT and NPS surveys to continuously gauge customer satisfaction, providing valuable insights for ongoing improvement.

Testimonial and Case Study Program: We develop strategies to generate authentic testimonials and encourage case studies, leveraging your satisfied customers to drive new business.

Templates and SOPs: Access our templates, SOPs, and tools that empower your team to manage tasks independently, with our support tailored to ensure your long-term self-sufficiency.

Marketing Apprenticeship: Get our assistance in building your own growth teams in marketing, sales, and customer success, so you can eventually reduce reliance on external agencies and sustain growth independently.

Sales and Marketing Alignment: We align marketing, sales, customer success, and management teams around common goals, shared reporting, and consistent meeting cadences, breaking down silos and improving overall efficiency.

Frequently Asked Qustions (FAQ)

How long does it take?

The timeline for success varies depending on your starting point. We will assess your situation and team to create a tailored 12-month plan.

If participants follow our proven process and implement our customized feedback, they can expect to complete the first three phases.

What results can I expect?

  • An increase in the number of inbound and outbound leads
  • Higher volume of sales-qualified leads and sales opportunities
  • Reduced acquisition costs for new leads and customers
  • Revenue growth without increasing sales headcount
  • Shortened sales-cycle duration and improved win rates
  • Expanded revenue from existing target accounts and customers
  • Streamlined global expansion processes and localization
  • More qualified traffic from social media and organic search

Why choose Nettly?

Our boutique service only works with a limited number of clients at any given time. That means everyone on the team will know your name, understand your business, and be committed to your success. We commit to companies that we are 100% confident we can help, and we say no to clients who are not a good fit.

Do you have any guarantees?

We offer a 100% Happiness Guarantee up to the completion of your growth strategy in the first month. If you don’t like it, don’t continue. We’ll issue you a full refund if you think it was a waste of your time.