What is the HubSpot Content Hub? (2025)

Is managing your website's content across various formats and channels turning into a never-ending challenge?

We understand how overwhelming it can be.

But what if a more innovative way existed to simplify your entire content process?

Enter HubSpot Content Hub.

It's more than just a CMS—a powerful, AI-driven platform that helps you create, manage, and repurpose your content without the headaches most marketers struggle with.

1. Why HubSpot Introduced Content Hub
2. Key Features of HubSpot Content Hub
3. HubSpot Content Hub Pricing and Marketing+ Bundle
4. When HubSpot Content Hub Might Not Be the Best Fit
5. FAQs About HubSpot Content Hub

Imagine cutting your blog post creation time in half or transforming a single article into social media updates, email campaigns, and more—all with a few clicks.

Whether you aim to scale up content production or enhance your brand's consistency, HubSpot Content Hub provides all the necessary tools.

And the best part?

It's built specifically for marketers like you who want to streamline workflows and accomplish more in less time.

Curious to see how it works?

Let's dive in and explore how HubSpot Content Hub can transform your content management, boost your SEO, and help you reach your audience more effectively.

Why HubSpot Introduced Content Hub

How B2B companies create and share content has changed dramatically in recent years.

As more channels emerge—blogs, podcasts, videos, social media—the pressure to produce more content faster keeps rising. 

And with so many moving parts, keeping your brand’s voice consistent across all these platforms can feel like a juggling act.

That’s where HubSpot saw an opportunity.

They recognized the growing challenge for marketers like you and created the HubSpot Content Hub—a one-stop platform to streamline content creation and management. 

It’s designed to bring all your tools under one roof, so you won’t have to bounce between apps or worry about missing steps in your content strategy.

Unlike a traditional CMS that only hosts websites, HubSpot Content Hub goes much further.

It’s packed with AI-driven tools for generating content, translating it into different languages, and remixing it into various formats. 

Need to turn a blog post into social snippets or an email? You can do it in seconds.

With HubSpot Content Hub, you can finally manage your content efficiently, repurpose it across channels, and save yourself work hours.

This unified approach helps you stay ahead in today’s fast-paced digital world.

Key Features of HubSpot Content Hub

Website Pages (CMS)

HubSpot provides CMS tools that allow you to build a professional business website quickly and easily, even without technical knowledge or coding skills. 

With features like flexible themes, a drag-and-drop page editor, custom domains, and premium hosting, you can create and customize your site without the limitations.

The platform includes built-in website analytics, giving insights into your site's performance. This information can be used to make data-driven decisions that drive business growth. 

By integrating with HubSpot's customer platform, you have everything needed to build a website, launch marketing campaigns, capture leads, and engage with customers—all in one place. 

Blog 

To position yourself as a thought leader in your industry, you must have a steady flow of blog content, but writing those posts can take hours. 

You can cut that time in half with HubSpot's AI blog generator.

The AI helps you craft a draft, and you can focus on tweaking the content to suit your audience.

HubSpot’s AI-powered blog post generator makes that possible.

By entering a few prompts, you can quickly generate optimized blog posts for search engines, helping you rank better while saving time.

Landing Pages

HubSpot's Landing Page Builder lets you quickly create and launch professional landing pages without designers or IT assistance.

Using a drag-and-drop editor and a library of mobile-optimized templates proven to convert, you can design custom pages that attract visitors and turn them into qualified leads.

Preview how your page looks on different devices before publishing to ensure a seamless user experience.

The tool lets you personalize landing page content for individual visitors by dynamically displaying different content based on location, device, lifecycle stage, or contact details stored in your CRM.

Enhance data collection with dynamic forms that avoid asking the same question twice, improving the user experience and increasing conversion rates.

To optimize performance, you can analyze, test, and refine your landing pages using a centralized dashboard highlighting your top-performing pages.

Run A/B tests on elements like headlines and images, and let HubSpot automatically choose the winning variation.

Utilize custom SEO suggestions to optimize each page for search engines, helping you drive more traffic and leads.

This integrated approach supports marketing initiatives such as product launches and event registrations, filling your CRM database with interested prospects ready for engagement.

SEO Software

HubSpot's SEO Marketing Software empowers you to build authority in search by offering tools that help you plan your SEO strategy, optimize your content, and measure ROI.

The platform provides SEO recommendations to optimize your site, assists in creating an optimized content strategy to build search authority, and integrates seamlessly with HubSpot's content management tools.

Optimizing all your content for search becomes straightforward with this easy-to-use tool.

Recognizing that SEO is constantly evolving and identifying the right keywords can be challenging, HubSpot's SEO tools offer prioritized recommendations.

These suggestions show precisely which pages need updates and what actions to take, helping you improve your site's ranking and drive traffic and conversions.

Discovering and ranking for topics that matter to your audience can help you plan your content strategy and build search authority.

The content strategy tool provides topic suggestions based on relevance, competition, and popularity, enabling you to create content around your business's core topics.

Using data to grow your website is essential for gauging your SEO strategy's actual return on investment.

HubSpot's SEO tools allow you to view search keyword data easily, estimate how ranking for new topics could lead to organic traffic gains, choose canonical URLs, and track essential topics in one dashboard.

This data-driven approach helps you watch your traffic increase as you build search authority.

The software also enables you to report on your performance and search rankings.

It generates detailed reports on what people are searching for and how your content ranks for specific search results.

By integrating Google Search Console with HubSpot, you receive data directly from Google to inform your SEO strategy.

Metrics like impressions and click-through rates help you focus on what's working and improve areas that aren't performing as well.

Finally, HubSpot's SEO tools integrate with its content management tools, providing a cohesive platform for effectively managing and optimizing SEO efforts.

Content Remixing

Would you ever turn one piece of content into multiple formats?

With HubSpot Content Hub’s content remixing feature, you can. 

You can take a single blog post and quickly transform it into social media updates, email campaigns, or even a landing page—all without starting from scratch.

Picture this: You’ve just published a whitepaper, and it’s a hit with your audience.

Using HubSpot Content Hub’s content remixing tools, you can repurpose that whitepaper into blog posts, newsletters, and social media snippets. 

This allows you to extend your reach and tailor the message for different audiences, all from one original piece of content.

AI Translations with DeepL

Do you need to localize your content for different regions? 

HubSpot Content Hub’s integration with DeepL makes translating your blog posts and website pages straightforward. 

With automatic translations built into the platform, you can reach a global audience without hiring expensive translation services.

If you’re running a global technology firm, you can translate your entire website and blog content into multiple languages, like Brazilian Portuguese and Chinese, in just a few clicks. 

This helps your regional offices in Brazil and China engage with local audiences who may not speak English fluently while maintaining the quality and consistency of your messaging. 

Plus, you can expand into other major markets without hiring dedicated translators, saving you time and costs while still reaching new audiences.

Content Governance with Approval Processes 

Keeping your content consistent across teams can take time and effort. 

With HubSpot Content Hub’s governance features, you can create structured approval workflows that ensure everything follows your brand guidelines. 

This way, nothing gets published without the correct checks, and your content stays on-brand.

Say you’re managing a large marketing team with creators across different regions.

By setting up approval workflows in HubSpot Content Hub, you can ensure that every piece of content—a blog post or a social media update—is reviewed for tone, style, and branding before publication.

This keeps your brand voice consistent, no matter who’s creating the content.

SEO Optimization Tools Getting your content to rank higher on search engines can feel like guesswork, but HubSpot Content Hub makes it simpler. 

With built-in SEO tools, you get keyword suggestions, meta description optimization, and other insights to ensure your content gets the visibility it deserves.

Let’s say you run a maritime technology company focused on reducing ship emissions and want to increase organic traffic to your blog and web pages. 

HubSpot Content Hub’s SEO tools can help you optimize your page titles and meta descriptions with relevant keywords like “ship emission reduction” or “maritime sustainability.” 

By implementing these suggestions, your content will climb in search rankings, attracting more visitors and potential customers interested in green shipping solutions.

Dynamic Content and Personalization 

HubSpot’s dynamic content tools allow you to personalize content to each visitor.

You can tailor your website content based on a visitor’s behavior, industry, or relationship with your company, creating a more personalized experience that keeps them engaged.

Imagine you run a maritime technology company, and your visitors include both potential leads and existing customers.

You can set up your site so new leads see content about your innovative ship emission reduction solutions. At the same time, returning customers are shown product updates on the home page.

Additionally, visitors from different industries—such as shipping companies or port authorities—can be shown case studies or testimonials relevant to their sector.

This personalization makes each visitor feel like your content speaks directly to them, improving engagement and conversions.

Membership and Gated Content 

If you want to restrict access to certain content, HubSpot Content Hub's membership features make it easy.

You can gate high-value resources like reports or premium blog posts behind a sign-up form, ensuring only the right people gain access.

You run a maritime technology company and want to create an exclusive content portal or community for your target market.

With HubSpot Content Hub’s membership feature, you can make specialized content, like in-depth industry reports or technical webinars, available only to select clients or members. 

HubSpot manages everything, from controlling who gets access to providing a smooth login experience.

This helps you build a community around your brand and strengthen relationships with key stakeholders by offering them valuable, exclusive resources.

Podcast Hosting and Management 

If podcasts are part of your content strategy, HubSpot Content Hub makes hosting and distributing them a breeze. 

You can manage your audio content directly within the platform, streamlining your workflow and ensuring your podcasts fit seamlessly into the rest of your content plan.

Imagine you’re running a maritime technology company and have launched a podcast series discussing the latest trends in shipping emissions and sustainability. 

With HubSpot Content Hub, you can host your podcast on the platform, integrate it with your content library, and easily promote episodes across your blog and social media channels. 

This way, your podcast becomes another powerful tool for engaging your audience and positioning your company as a thought leader in the maritime industry.

HubSpot Content Hub Pricing and Marketing+ Bundle

HubSpot Content Hub offers flexible pricing options for businesses of all sizes, making it easier to choose the right plan depending on your needs and budget.

Content Hub Starter: $25/seat/month 

The Starter plan is an excellent choice for small businesses or B2B marketers who are just starting with content management and AI tools. Key features include:

• AI-powered content generation for blogs and landing pages.
• Basic content management with limited content remixing options.
• Landing page creation with easy drag-and-drop functionality.

This tier is perfect for businesses that need essential tools to improve content creation and don’t require advanced customization or large-scale content production.

Content Hub Pro: $500/month 

The Pro plan is ideal for mid-sized B2B companies with more extensive content needs. It includes everything from the Starter plan, plus:

• Content Remixing: Convert content into different formats (social posts, emails) to maximize each piece.
• Advanced SEO tools for optimizing blog posts and landing pages.
• Dynamic content management with smart CTAs and personalization options.

Content Hub Pro gives growing companies the flexibility to scale their content operations with the added benefit of SEO and content repurposing tools.

Content Hub Enterprise: $1,500/month 

The Enterprise plan is tailored for large B2B organizations with complex content requirements. It includes all the features of the Pro plan, along with:

• Advanced membership features for restricting access to exclusive content.
• Omnichannel content distribution to manage content across multiple channels seamlessly.
• Approval workflows for more structured content governance.
• Custom reporting to track performance across various content types and channels.

Enterprise is an excellent choice for businesses that manage high volumes of content and need tools to keep everything organized and aligned with company goals.

Marketing+ Bundle HubSpot also offers the Marketing+ Bundle, which integrates both the HubSpot Content Hub and Marketing Hub. 

This is particularly beneficial for businesses needing content creation and distribution alongside marketing automation. 

The Marketing+ Bundle streamlines your entire content and marketing workflow, making managing everything from content production to lead generation and marketing campaigns across multiple channels easier. 

Combining these two hubs creates a seamless flow between content creation and lead management, maximizing efficiency for teams that need to scale their content and marketing activities.

When HubSpot Content Hub Might Not Be the Best Fit

1. You Have Complex eCommerce Requirements 

If your business relies heavily on advanced eCommerce functionality—like detailed product catalogs, sophisticated inventory systems, or custom checkout processes—HubSpot Content Hub may not meet your needs. 

While it integrates with some eCommerce platforms, it doesn’t offer the in-depth features that specialized platforms like Shopify or BigCommerce do.

2. You Need Headless CMS 

For businesses that require the flexibility of a headless CMS, where the backend is separated from the front-end presentation, 

HubSpot Content Hub might not provide the control you need. HubSpot is designed to be an all-in-one platform rather than offering the extensive backend freedom that a headless CMS can provide.

3. You Have Advanced Customization Needs 

It may be limiting if your company requires highly customized website designs or applications beyond what HubSpot Content Hub’s drag-and-drop tools offer. 

Developers familiar with HubL, HubSpot’s coding language, can extend its capabilities, but it doesn’t offer the same flexibility as platforms like WordPress for complex customizations.

4. You Have a Tight Budget

HubSpot Content Hub’s pricing might be a hurdle for startups or smaller businesses, particularly during the early stages when ROI is uncertain. 

While the Content Hub has a Starter Tier, most key features are in the Professional and Enterprise versions, which are much pricier.

While the features are extensive, its higher-tier plans may need more flexible budgets. However, the all-in-one approach can reduce the need for other tools, which could help balance the cost.

FAQs About HubSpot Content Hub

What’s the deal with CMS Hub?

HubSpot Content Hub takes the CMS Hub to the next level.

This new version brings AI-powered tools, content remixing, and enhanced content management features.

If you’re an existing CMS Hub user, don’t worry—you can continue using the legacy version. However, new updates and features will focus on the HubSpot Content Hub moving forward.

Do I have to switch if I’m already using CMS Hub?

No! You don't have to switch if you’re happy with the current CMS Hub.

However, upgrading to HubSpot Content Hub might be worth exploring if you want to use new AI features like content remixing and automatic translations.

You can stay on CMS Hub as long as it meets your needs, but HubSpot Content Hub offers more advanced tools for scaling your content efforts.

Why is Content Hub great for marketers?

HubSpot Content Hub gives B2B marketers a one-stop solution for creating, managing, and distributing content.

AI-powered features like blog post generation, content remixing, and seamless translations help you produce content faster and repurpose it for different channels.

Combined with built-in content governance tools, it’s a powerful way to keep everything consistent and efficient, making it ideal for marketing teams looking to scale.

How does HubSpot’s AI compare to ChatGPT or Claude?

HubSpot Content Hub’s AI tools are great for quick content generation, but if you’re used to the flexibility of external AI tools like ChatGPT or Claude, you might find HubSpot’s features a bit limited.

Many users still prefer using external AI models to create content and then uploading the final version to HubSpot Content Hub for management and distribution.

Conclusion

HubSpot Content Hub is your all-in-one solution if you're looking to streamline and scale your content efforts.

It gives you the tools to create and distribute content more efficiently across multiple channels, from AI-powered blog post generation to content remixing and easy localization.

Whether focused on SEO, expanding into new markets, or managing a high content volume, HubSpot Content Hub helps you stay organized and consistent.

However, it's also essential to recognize where HubSpot Content Hub might not be the best fit.

If your business relies on advanced eCommerce features, a headless CMS, or highly customized functionalities, you may need to evaluate whether the solution meets all your needs.

For most B2B marketers, though, HubSpot Content Hub offers a flexible and scalable platform to grow with your business.

Ready to take your content strategy to the next level? With HubSpot Content Hub, you can position your company ahead of the competition in today’s content-driven world.