Positioning & Messaging for Industry 4.0 Companies

In this episode, I interview G. Scott Shaw at Everclear to discuss positioning and messaging for complex B2B companies such as IoT and other complex technology sectors. You will learn:

  • What is positioning and messaging, and what it is NOT
  • Some of the biggest challenges companies have when they try to differentiate
  • What can be used as differentiating factors
  • The benefits of positioning and messaging


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