I am joined by Karla Rivershaw, Head of Marketing at Turtl to discuss why companies should replace an outdated lead generation model and #KillThePDF. You will learn:
- What is broken with the typical whitepaper lead generation model?
- What is the #KillThePDF movement, and what are some of the reasons to stop using the PDF?
- How Turtl is built with some psychological principles and “the reading brain” in mind.
- Why are psychological principles important to consider when creating content
- Why are layouts and formatting so crucial when it comes to getting people to consume your content
- Why is interactivity important when it comes to content
- How does Turtl help companies with complex such as IoT and machine learning and so on do better marketing
- How does Turtl help salespeople close more deals