I this episode I am joined by Marcus Sheridan, partner at IMPACT and author of "They Ask You Answer" to discuss if companies should insource or outsource their content production. You will learn:
- Why content saturation is one of the main reasons why companies should insource their content
- The big problem with outsourcing all of your content to an external agency
- Why outsourcing is NOT cheaper compared to insourcing
- Why companies should hire a content manager instead of hiring more marketers or salespeople
- How to get buy-in for insourcing content creation