Should Industry 4.0 Companies Insource or Outsource Their Content?

I this episode I am joined by Marcus Sheridan, partner at IMPACT and author of "They Ask You Answer" to discuss if companies should insource or outsource their content production. You will learn:

  • Why content saturation is one of the main reasons why companies should insource their content
  • The big problem with outsourcing all of your content to an external agency
  • Why outsourcing is NOT cheaper compared to insourcing
  • Why companies should hire a content manager instead of hiring more marketers or salespeople
  • How to get buy-in for insourcing content creation


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