How IoT Will Change Sales and Selling Products as Services

In this episode I am joined by Elisabeth Schloten, CEO at ECBM to discuss what implications will IoT have on the sales process. You will learn:

  • How IoT will change pricing and billing models for “industry 4.0” companies who historically have sold one-off products
  • How these new billing and pricing models will change sales culture and incentives
  • How industry 4.0 companies need to change their value proposition when they start introducing new pricing and billing models
  • How IoT will affect both direct and indirect sales
  • How marketing departments will be able to make better campaigns as the number of connected devices increases

 

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