Death of the Retainer Model with Mike Lieberman of Square2

In this episode Mike Lieberman, Chief Revenue Scientist at Square2 joins us to discuss the death of the retainer model, and why companies should consider other ways of working with an agency.

  • Why do companies buying agency services not prefer retainers
  • How the commoditization of agency services negatively affect the results they can deliver
  • The biggest downsides of having a retainer model for you as a client
  • Alternative pricing models you as a client should look for

 

 

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