Customer Journey Mapping for Complex & Innovative B2B Companies

In this episode, John McTigue from Customer Journey Maestro joins us to talk about how you map the customer journey for complex B2B companies. John discusses why we need to move away from funnels or flywheels, and design customer experiences that accommodate an increasingly more complex and fragmented buyer journey. 

We also cover:

  • The five stages in the buyer journey and what happens in each of them
  • Some of the benefits of customer journey mapping
  • The process John goes through when mapping customer journies for customers



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