What is account-based marketing (ABM) and how can industry 4.0 companies leverage some of the strategies that are working at enterprise technology companies? In this episode, Alex Embling from Strategic Internet Consulting has joined the podcast to discuss:
- What is Alex's definition of account-based marketing
- Common misconceptions people have about account-based marketing
- Who should consider an account-based marketing strategy?
- The different tiers you need to use when doing ABM
- Why invest in expensive ABM tech, and do we really need it?
- Strategic IC's process for implementing ABM for clients.